Can I include links or images in Cleverly messages

In the realm of LinkedIn outreach, message formatting plays a key role in engagement. This article clarifies what types of content can be included in Cleverly sequences and when to use them effectively.

LinkedIn’s messaging system does not allow you to send file attachments, whether you’re sending a connection request, an InMail, or a standard direct message.

You can include links in your messages, but there are some important formatting and strategy considerations to keep in mind.

To ensure your messages are both compliant and high-performing, follow these best practices:

• Plain Text Only: Links must appear in full (e.g., https://example.com). LinkedIn does not allow hyperlinking text (i.e., no anchor text formatting).

• Avoid Early-Stage Links: Including a link in your first message may reduce response rates. We recommend saving it for later messages after interest has been established.

• Make It Relevant: Only include a link when it adds clear value to the conversation - such as a calendar booking link after a prospect expresses interest.

If you need to share resources, consider these options:

• Mention that a resource is available and offer to share it upon request.

• Use follow-up messages to introduce links in a more natural, value-driven context.

• Keep messaging focused on rapport-building early in the sequence.

By adhering to these best practices, you’ll maintain higher engagement.