• LinkedIn outreach is outbound, meaning prospects are not looking for your service and are happy with what they have, so we have to get them interested by first starting a conversation, then enlightening them about a much better way to do things.

• Write like you’re talking 1:1 to someone (casual, conversational)

• Be extremely clear and keep all messages short.

• Don’t be vague, be specific

• Use insider language

• Use social proof

• Be helpful & valuable

• So what

Connection Request: short, casual, fits on one line, mentionable persona in the first 70 characters

2nd message: no more than 2 lines. Start with a connector “nice to meet you” + discovery question. Does not have to be super complex, just a question to crack the door open and get a response related to a pain point or your prospects job. People are more likely to reply to your offer or ask after you first have a brief conversation.

3rd message: start with softener “following up here {firstname}”, “hope you’re well {firstname}” + a bit more about what you do “The reason I asked that is because…” Keep your pitch short and crystal clear. Instead of asking for a call, consider more value-driven asks. Can I send you a few case studies? Are you open to learning more?

*Add social proof to either the 2nd or 3rd message.

4th message: two ways to approach this message:

• Handle common hidden objections, like timing or relevancy. Is now a bad time to discuss X? Sorry if my messages above weren’t relevant - is there a different person I should run this by?

• Paste a great link to a resource like a testimonial, video, case study or landing page. Never put a link in 2nd and 3rd touch, only in the 4th touch. “Hey {firstname}, last check in, I’ll stop bothering you, just wanted to leave you with what you would get by working with us. Let me know if you have any questions here”.