What's the difference between the included "LinkedIn profile recommendations" and the "profile optimization" add-on

The "LinkedIn profile recommendations" are included with all of our plans and involve a consultation with your account manager during the initial kickoff call. During this call, we will provide specific guidance on what adjustments need to be made to your LinkedIn profile—whether it’s improving your headline, updating your About section, or optimizing your experience. You’ll receive actionable feedback and recommendations to implement yourself.

The "profile optimization" add-on, priced at $300, takes it a step further by offering a fully done-for-you service. We will create a custom cover photo, write your headline, craft your About section, and optimize your experience and other profile details on your behalf. Essentially, we handle everything, transforming your profile into a polished and professional landing page designed to engage prospects effectively from the moment they visit.