Response handling templates for following up with prospects who ghosted

Hi {firstname},

I hate pushy salespeople. At the same time, I’d hate to think I gave up on trying to help you when all you needed was one piece of helpful information I’d forgotten.

Do you have any questions/concerns I can help clear up?

Hi {firstname},

You likely deal with {business pain}, so I thought I’d share a quick tip many of my clients have found helpful: {1-2 sentence actionable piece of advice}.

I have a few more ideas around {improving X}. Let me know if you’re interested in hearing them.

Hey {firstname},

I’m writing to follow up on my email and voicemail.

If you’re still interested, what do you recommend as next steps? If not, do I have permission to close your file?

Hi {firstname},

I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need.

In either case, I want to respect your time so I’m going to go ahead and close your file.

Otherwise, if you would still like to talk, let me know a good time.

Thanks again.
Best,

Hey {firstname},

This is my last email, but I’d love your feedback so our product can get better.

What’s the main reason you didn’t want to hop on a call with us?

Hi {firstname},

I just tried calling you but assume you are busy. Please give me a call back at {number} or let me know when it would be convenient to give you a ring again.

I look forward to hearing back from you.

Hi {firstname},

I see you’re too busy to reply at the moment. Could you please just hit me back with a number 1-2-3 that best describes your response?

1. Please leave me alone!
2. Too busy, email me again in a month, please.
3. I’ll write you back in a week.

Hi {firstname},

I constantly review business relationships in my CRM. Typically if I don’t hear back from someone for 30 days, it means they’re either really busy or just not interested.

If you’re not interested, please let me know and I’ll promptly close your tab in our CRM to never bother you with {company} sales emails again.

1 – “Sorry, I was really swamped but I’m still interested…”
0 – “Please close my tab, I’m not interested…"

Hi {firstname},

We previously had a discussion regarding {WHAT YOU DO} and you have gone AWOL since then!

This tells me a few things:

• You’re being chased by a T-rex and need my help.
• You’re interested but haven’t had time to respond.
• You aren’t interested.

Whichever one it is, please let us know as we’re getting worried!
Regards,

Hi {firstname},

I reached out to you a few days ago about {company} and it struck me afterward that I may have missed the mark.

Are you the right person to talk to about this?

If not, could you please tell me who I should contact?

{firstname},

I’m writing to follow up on my email. I didn’t hear back from anyone on the team.

If it makes sense to talk, let me know how your calendar looks.

If not, who is the appropriate person for me to talk to?

Hi {firstname},

I sent you an email a few days ago about [company or product] and it was only afterwards that it struck me that I might be barking up the wrong tree.

My company offers [service or product] which I think would be a perfect fit for {company}.

Are you the right person to speak to regarding this? If not, could you help me find the relevant decision maker?

I look forward to your response.