Cleverly's Approach to Compliance with the SEC’s Promoter Rule (Formerly Solicitors Rule)
At Cleverly, we prioritize compliance and ethical practices in all our outreach efforts. Our unique approach not only helps you connect with potential leads but also ensures that we adhere to the necessary regulations. In this article, we will explore how our methods align with the SEC's Promoter Rule and what that means for your organization.
Understanding the Promoter Rule
The SEC's Promoter Rule, previously known as the Solicitors Rule, sets specific guidelines for third-party solicitation in the financial services industry. This rule is designed to ensure transparency and protect investors from potential conflicts of interest. At Cleverly, we have developed a strategy that complies with these regulations while effectively promoting your services.
Our Unique Approach
Instead of engaging in third-party solicitation, Cleverly takes a different route. Our dedicated team logs directly into your LinkedIn profile and conducts outreach as if we are part of your organization. This method allows us to initiate conversations on your behalf, creating a seamless experience for your potential clients.
Why This Matters
By acting as an internal extension of your team, we eliminate the need for external solicitation, which is where the Promoter Rule's disclosure requirements come into play. Since all communication is carried out directly from your account, our outreach efforts fall outside the scope of the rule. This distinction is crucial, as it means we do not function as an external solicitor, thereby simplifying compliance for your firm.
Commitment to Transparency and Compliance
At Cleverly, we understand the importance of maintaining a professional and ethical approach in all communications. We ensure that our outreach aligns with general marketing and compliance standards, particularly those relevant to financial services. Our commitment is to safeguard your firm’s reputation while fulfilling its compliance obligations.
Our Goals
To ensure that all outreach remains professional and ethical.
To align our strategies with regulatory expectations.
To protect your firm’s reputation in the marketplace.